EFG London Jazz Festival - 2013-21

During my eight-year period at the helm of this world-leading festival I led the event’s marketing team and introduced various different design concepts; working hard to attract new audiences who may be put off by the ‘jazz’ label. I commissioned several illustrators and creatives, including James Mayall, Nick Chaffe and Mat Bartlett, to work on the identity through the years..

Working with a title sponsor lock-up logo as well as multiple secondary stakeholders whilst driving innovations in branding meant managing complex negotiations along the way, as the festival identity developed over the years.

Campaigns included on- and off-line advertising, OOH and DOOH campaigns, creating a complex digital portal from scratch, as well as working with over 50 venues and other partners to ensure their Festival branding was in keeping with our own.

‘Great international festivals such as the EFG London Jazz Festival show that London is open to creativity and to people from across the world.’ 

(Sadiq Khan, Mayor of London)